From roses to hydrangea's
Our family has a long tradition in horticulture.
Wim Ammerlaan sr. started to grow roses together with his brother Emiel on the Aalsmeerderweg in Rijsenhout in 1975. As young entrepreneurs they took over the greenhouses of their father.
In 1980 the company moved to the present location on the Lavendelweg in Rijsenhout. During that time this was the first company at this area, which has nowadays developed to a large, modern horticultural area. In three phases the company grew to a size of 23000 m2. The cultivars grown in this period were sweethearts like Carolien, Motrea and Mercedes. In the nineties we were growing cultivars like Frisco, Lambada and Bianca. Last mentioned large white rose was introduced by us and became a leading variety in T-Hybrid white.
In 1999, Emiel started his own company and Wim and Mieke became owner of the company in Rijsenhout. The assortment changed to intermediates like Sphinx and Splendid Renate.
In 2003 the greenhouses were expanded to 33000 m2, and the company started to grow the red variety Passion.
A lot has chanced in the company in 2006. Developments in the rose business made growing roses in The Netherlands inefficient. Sons Frank and Wim jr. joined the company after their studies Business Administration and Plant Sciences. They started a new rose farm in Ethiopia on the project of Sher Ethiopia.
Wim and Mieke Ammerlaan started Ammerlaan Hortensia. The Dutch location in Rijsenhout was fully equipped for cultivation of hydrangea.